Are you thinking of looking at some innovative digital marketing strategies to boost your online presence?
Is your website experiencing stagnation in terms of traffic, revenues and metric scores?
Do you want to make your website rank in Google’s search pages for relevant keywords?
Have you considered asking your agency to start Guest Posting and Blogger Outreach Service for your brand?
If you have been asking these questions of late, you have come to the right article. In this article, we are going to look at the most innovative digital marketing strategies for 2019.
Why do you need to explore Innovative Digital Marketing Strategies?
According to experts, there are over 1.94 billion websites in the world in 2019. This means that if you want to extract benefits from your online presence, you need to do something different.
With increasing competition on the web, traditional digital marketing strategies hare not going to reap the same results. This is because millions of your competitors are doing the same.
This is why, for brands and agencies, 2019 is a crucial year to grow your online presence. Most digital marketing agencies are stuck with following digital best practices for 2015 in 2019.
I agree that the basics of growing digitally remain the same. However, what has changed is the execution. In this mad rush for rankings and traffic, we forget that a website needs to appeal to both-
- User search intent
- Be attractive for search engines like Google
Innovative digital marketing strategies focus more on user intent. They also address new changes in technology and keep updated with the latest tools that people are adopting.
With the growth in digital infrastructure, products, software and cloud systems, no one can afford to be relying on traditional digital marketing solutions.
The New Changes in the Digital Ecosystem
In the last few years, Artificial Intelligence along with Machine Learning has started dominating human existence. From our automobiles to our television sets, we are surrounded by smart connected technology.
The increasing use of Home Assistants, which are Voice-Based like Amazon’s Alexa and Google Assistant, has revolutionized the way in which we are searching. Local Directories for almost every industry (food, fashion, services, etc.) are cropping up as billion-dollar start-ups.
Brands are moving away from brand ambassadors to Influencers and Bloggers on social media to grow. Brands are abandoning black hat strategies and exploring white hat ones like Blogger Outreach Services.
Influencer Marketing is the biggest thing dominating the social media space. Newer technologies, Google regulations and the emphasis on privacy are as important as ever before.
Given the above changes, it is no wonder that traditional digital marketing strategies are simply not enough. What we need are agencies that are thoughtful, knowledgeable, updated and skilled at innovative digital marketing strategies.
Innovative Digital Marketing Strategies in 2019: The List
1. Chatbots and Messenger Platforms
People are always looking for directions on digital platforms. If your brand website does not have a chatbot integration, you should place one immediately. Chatbots help to strike up a conversation with consumers and direct them to their next course of action.
While someone will be looking to register a complaint, others might be looking for a product or a service. Chatbot helps immensely in lead generations and queries.
People are less willing to go to your contact page and fill five or six detail boxes. Chatbots are much more pleasing, engaging and lend a human touch because of basic AI and ML integrations.
2. Guest Posting and Blogger Outreach Service
There might be thousands of SEO services agencies offering SEO. However, there is only a handful of them, which are experts in guest posting and blogger outreach service.
Guest Posting and Blogger Outreach helps you:
- Reach out to relevant new audiences
- Establishes your credibility
- Helps engage with industry authority voices in your niche
- Redirect website traffic from the blogger’s platform to your website
- Improves metric scores (you get a backlink for your website- link building)
- Climb the search rankings
Even though it has many benefits, only expert blogger outreach services agencies are able to execute it flawlessly. You need to pursue it as a white hat strategy and stay within Google’s quality guidelines.
3. Optimization for Voice Search
An SEO strategy that does not take into account voice search in 2019 is flawed. With voice-based home assistants being a part of millions of households, no brand or agency can afford to ignore them.
This means optimizing your website for long-tail keywords and question-based topics. People tend to type differently when they search as compared to when they speak. This is why your SEO strategy needs to be optimized for voice search.
Digital marketing agencies need to integrate long-tail keywords into a brand’s website. In addition, FAQs become very important when it comes to voice searches. They become important, as people tend to search for questions on voice search.
4. Increase in Video Content and Live Sessions
In 2019, you cannot afford to ignore the power and dynamism of social media. Social media platforms are the number one sources of traffic for millions of brands in the digital space. However, if you need to leverage social media accordingly, you need a string video-based content strategy.
Videos and Live Sessions on Social Media get the most reach and engagement rates. The better are these two figures, the better will be the traffic on your brand website.
Your creative or digital agency needs to integrate as many creative videos and Live sessions in your social strategy. Even in terms of a brand website, you should have a videos section linked to YouTube.
5. Strong Content Marketing Strategy
The future of digital marketing is content marketing with a strong focus on Inbound Marketing. With ad blockers being in place for millions of devices the world over, people are tired of being pushed products and services.
This means that great quality content, which convinces and converts should be the new norm. For brands and agencies, informative content creation that is useful solves problems and helps people should be the aim.
Once you are able to win over the people, you will automatically see a spike in all your markers and metrics. The key is to set up a brilliant content marketing team of experts. You should also look at investing in a keyword-rich blog section for your website.
With more and more brands vying for consumer attention on the internet, brands and agencies need to think differently. With changes in technology and products, digital marketing is evolving at a rapid pace.
By following the above list of the most innovative digital marketing strategies, you can hope to stay ahead of your competition.
Please do let us know what you thought about the article in the comments section below.