Since the turn of the century, there has not been a marketing method that has been as powerful as any digital marketing strategy. For the most part, this is a direct cause of the rise of the internet within the business industry. Nowadays, both local and national businesses have the advantage of waiting for potential customers as opposed to actively looking for them.
This is a complete reverse of traditional marketing which requires methods such as taking out newspaper ads, doing word of mouth marketing, and other costly and inefficient methods. Having said that, out of the main digital marketing strategies, it’s hard to find a strategy that is more effective than Google Ads.
Essentially, this method is a cost-effective paid form of advertising that allows any business with any budget size to market themselves online. Apart from being relatively cheap, Google’s algorithm is making ads more indistinguishable from organic results which is only going to drive more traffic from this form of advertising. In other words, it’s becoming more important by the day.
However, the Google Ads system does require some technical and strategical knowledge. In some cases, the technicality of this strategy scares some business owners away. That said, rest assured knowing that there are easy ways to get the most out of this strategy for your business. With this in mind, let’s go over seven of the best tips for Google Ads brought to us by https://www.smartweb-group.com/.
1. Use Target Metrics
Once inside of the Google Ads system, most users forget to use target metrics. Playing with these settings allows a user to accurately target potential clients, their locations, and languages. In addition to that, it eliminates any wasted ad spend from serving ads to locations where your potential customers are not searching. In other words, it saves tons of money.
2. Give Negative Keywords Attention
Another very important factor inside the Google Ads system that people forget to work on is negative keywords. Instead of that, most people think that targeting relevant keywords will do the trick. While this is true to some extent, working on negative keywords serves a similar purpose that target metrics do. They prevent you from serving irrelevant ads that waste money.
3. Don’t Automate Anything (In Most Cases)
Arguably the most important takeaway to know about Google Ads is that they are optimizing to their benefit. Any automated ads or advice on keywords on their part will prioritize spending ad revenue as opposed to benefiting your campaign in any way. In case you have an established campaign with a proven bid adjustment, make sure to not automate anything that Google tells you to.
4. Use Other Strategies Along With Google Ads
Having mentioned how powerful the Google Ads system is on its own, it might come as a surprise to hear that it works best when combined with other strategies. Whether it is using it alongside SEO or Social Media Marketing strategies for a website, the more relevant other strategies can help serve ads, the higher the chances of converting from a website are.
5. Add As Many Extensions As Possible To Ad Copy
When it comes to ad copy, there are a few important factors to keep in mind. One, the ad copy as to be compelling and have a call to action. Another important factor is that the ad needs to take up as much space as possible. The idea is that the more space that is taken up by an ad, the higher the chances of getting relevant clicks are. As far as how to do this, adding as much extension links as possible to your ads will do the trick
6. Use Competitive Analysis Tools
Even if all other Google Ad tips and tricks are accounted for, not researching your competition might stop your campaign from progressing anymore. Using competitive analysis tools will give you inside metrics on competitor keyword success, website optimization, and other metrics that will help boost your campaign over theirs.
7. Split Test Everything!
Last but not least, make sure to split test virtually every aspect of your Google ads campaign. This includes testing more than one keyword, ad, or landing page that might help with conversion rates.