Every year brings new opportunities, and with that optimism for inching towards your dreams and success. 2019 has been a wonderful year for small businesses in the USA with 20.5 million Americans having their own business. It’s a tough decision for a new entrepreneur to set up their own business with money being the top obstacle.
So, if you own a small business or have decided to start, consider some of the topmost technology trends for implementation in your business to get amazing results:
Email marketing will never get obsolete. It is affordable and generates the best results for your business than any other marketing channels. InfoClutch as a leading email marketing service provider helps in connecting your business to the right customer at the best business time.
Machine learning and AI has been the hot topics around many years and now is increasingly used in organizations to increase the productivity of the employees and drive better customer experience. It is used in many financial institutions for crunching huge data, improvising the accuracy of the marketing campaign, sourcing the best candidates from the large stack of database, etc.
Small organizations are getting benefited due to the massive drop in these solutions prices. The ROI on these solutions is huge as it saves the time of the employees from mundane tasks and also decreases the number of employees to be hired. Some of the pre-trained machine learning models are helping businesses to build solutions which were available only to the large scale enterprises. As it was developed many years back, one does not need to start from scratch.
The main benefit which digital twin provides is the data sharing capability. It collects large data relevant to the stakeholders and helps in smooth functioning of the field service, exploring some of the real places in the digital spaces, etc.
The technology should be integrated at the earliest in small businesses as it will help in building the right environment to generate good business results. As per a Gartner’s report by 2021, half of the industrial companies will be using digital twins, resulting in a 10% improvement in its effectiveness.
Narrow AI also called as weak AI, is used to perform a specific function. It is a subset of machine learning and can be helpful in small organizations to carry out the related function of a particular department. Apple’s Siri is one of the examples of narrow AI.
Some years back VR technology was only used for the gaming experience. The technology gives adrenaline rush with an immersive experience for the gamers. The static adventure with an enthralled feeling of physical presence pushes gamers to go for more. The technology is nowadays being used by many businesses to immerse their potential customers in their brand story completely.
So, enrich the websites with VR videos so that visitors can watch them with their headsets on. For example, if you have a fashion retail shop make it an experiential shopping for the customer by guiding them throughout your store with the well planned VR videos.
Augmented reality videos are already being promoted by some of the international brands like L’Oreal. Modiface was acquired by L’Oreal to allow users the 3D experience of hair coloring, skin care, and 3D makeup.
Augmented reality is going to be increasingly used by businesses in their marketing strategy, and SMBs should not miss out these trends as it can generate massive revenue for their company.
Internet of Things (IoT)
As per a report, IoT devices will number around 20.4 billion by 2020. The devices help keep team connected, and one can monitor the sales team while they are out on the field. This assist in closing more deals with better coordination.
Some of the significant benefits which IoT provide to small businesses are easy to access data, remote operations, space efficiency, and understanding of consumer preferences.
Small businesses have to follow a smart approach by adopting the latest technology trends to multiply their growth and expand the business in other markets of the world. For this, they need to integrate the new technology trends in their process which will help them in achieving the right target results. The above blog guides you with the current technology trends necessary for the sustainable growth of the business.