There seem to be so much music these days that it’s hard to keep up. Online, there are so many artists coming out with new work that the music section of sites like YouTube often feature entirely new artists on a daily basis. All these different artists got to be trending online through a variety of different ways, and in a multitude of different genres. The one thing that these new artists all have in common is determination.
Take for example new Latinx pop star Kim Viera. Viera has been endorsed by Pitbull and been featured on tracks with huge artists like Lil’ Wayne and Daddy Yankee. You can fully expect to see Viera appear in more songs and albums as she gains more traction. So how did she reach this point?
The way Viera got her start was like many other aspiring artists online. On YouTube, Viera posted covers of songs until she gained recognition. This is a common tool practiced by many artists online, as it capitalizes on the fact that there are millions of people already searching for famous songs. But covering already popular tracks like Rihanna’s “Diamonds” and David Guetta’s “She Wolf,” Viera utilized YouTube’s search algorithms in her favor.
This trick can be utilized in a variety of different ways. Aspiring musician Charles Cornell recently gained viral fame by composing original music and playing it on top of viral videos, such as rap sensation Cardi B casually hyping up her OG Swisher Sweet Uggs. The artist posted dozens of videos in this category on Facebook and Instagram until sites like Buzzfeed and the Huffington Post posted one of his works. That way, anyone Googling Cardi B would end up seeing his work. It’s no coincidence that the artist has also been working on his new jazz album – promotion for the project has been wisely interspersed with his viral content.
Another thing that these aspiring musicians had in common was access to home recording equipment. By investing in a home studio hub, they were able to record and churn out music on a regular basis, without shelling out the expensive costs of buying professional studio time. Online, it isn’t always important that your tracks have the highest quality of sound possible. Many of your viewers will be listening on ear buds, cheap Bluetooth speakers, and sometimes off of their phones.
By investing in simple equipment such as a microphone, a MIDI keyboard, and a decent pair of headphones, it’s relatively easy to set yourself up with a makeshift home recording studio. If your content is good, then you don’t need professional quality sound to sell it, especially in this age of user-generated content being as accessible as its ever been. Having a 4K music video and professionally mastered demos certainly won’t hurt your chances of being discovered, but it’s not even close to necessary.
So if you’re an aspiring musician, consider skipping the professional studio and using your own musical instincts to record some of your work. If you post enough on a consistent schedule good work will eventually get noticed.
Below, check out that Charles Cornell clip we mentioned earlier.