Leadpages is a tool for building landing pages that convert. The skeptical and experienced website owner will look at this product and wonder what the purpose is, you’ve built pages on your site before. Even newbies might wonder why they can’t just do it themselves.
This is understandable. There are free apps that create forms and most mailing list services have free forms and pop-up options.
But let’s be honest. If you’ve ever tried setting up a landing page using Wix/Squarespace/Wordpress and the forms available from your mailing list provider of free apps on WordPress, you know how big of a pain this can be. The codes need to be tweaked to look right with your theme. Even then, they don’t look slick. They look… good enough. Which, if you want to give the impression that your business is professional and worth people’s money, “good enough” really isn’t good enough, it just means it gets the job done.
And who really knows how well they convert, or what things could be done to improve the conversion rate. That’s all out of your realm. This is “good enough”.
This is where a tool like Leadpages can come in and help you step up your game. Figuring out conversion rates and how to improve them can sound like an intimidating prospect, but that’s one of the first neat things about Leadpages–it makes this accessible.
What Leadpages Offers
Leadpages offers to bill you monthly, annually, or once every two years. They have three different packages to choose from: the standard package, pro, and advanced.
Billed monthly, the standard package is $37, pro $79, and advanced $321 a month.
Billed annually, the standard package is $25, pro $48, and advanced $199 a month, for a savings of 39%.
The Standard Package Comes With:
- Easy to use site builder
- Connects to your domain
- Free hosting for your pages
- Unlimited number of traffic and leads
- Landing pages (unlimited)
- Pop-ups (unlimited)
- Alert bars (unlimited)
- 200+ free, mobile-responsive, templates
- 40+ integrations
- Instagram and Facebook Ad Builder
- Tech Support (through email)
- Weekly Live Q&A Coaching Sessions
Higher level plans include services like A/B split testing, email trigger links, opt-in text campaigns, more advanced integrations, 1-on-1 quick start calls, chat, and phone tech support (as opposed to only email tech support available with the standard package), and Leadpages virtual workshops.
On all of these plans, Leadpages offers a 14-day free trial so you can test out the features and see how your pages would look and test how these services can work for you and your marketing campaigns.
What You Use The Tools For
Let’s break down the these features.
You set up a landing page. This can be a sales page or a page meant to get people to sign up for your mailing list, where something free is offered to the potential customer to encourage them to sign up to the list, also known as a lead magnet.
Using the Leadpages Facebook ad builder, you put together an ad. The ad leads the potential customer to the landing page. Those who convert sign up for your list, grabbing their free lead magnet. Then, on the thank you page (which you can create in Leadpages) you offer an upsell.
You can use Leadpages to create sales pages that integrate with Stripe for payment.
In this scenario, you used Leadpages to build a Facebook ad, a landing page to get someone to download your lead magnet, and a page with an upsell at the end.
Advantages to Using Leadpages
There are three main reasons to use Leadpages:
- Their pages are beautiful. What that means, is that they are quick to load, work effortlessly, and have eye-catching designs.
- It’s easy to make these pages. It won’t take you hours to do yourself, they can be easily branded, and they’ll look professional. All of that, without giving in and paying someone else loads of money to do it for you to get the same quality result.
- They are optimized for high conversions. Leadpages has several tools that work to help you take the mystery out of improving your conversion rate.
How Leadpages Improves Conversions
Leadpages is a company that is very interested in improving conversions, and once you get past how easy they make building quality pages, this is where their true value lies.
In their various price points, they offer different levels of workshops and Q & A sessions to help teach you more about conversions.
Taking it one step further, on the page builder, they have a “complete conversion toolkit”. This is where they offer you optimization tips while you’re building the page to give you an idea of what to expect from your page’s performance. The tools will tell you things like “your button is difficult to read”, and other small things you can do to improve your conversion rate.
They also have analytics to help you see how the page really did, and A/B split testing (available in the Pro and Advanced packages).
Is Leadpages Worth the Money?
The only real downside to Leadpages is whether you will use it enough to take advantage of its capabilities. If you’re not ready to put together a marketing campaign to capture leads or send people to a slick sales page, then you’re not going to use this tool. If you will be doing heavy marketing, then it may be worth it to spend a little money to have an easy-to-use tool that will help you get the most of out of your marketing dollars.
By using the free 14-day trial when you’re ready, you’ll be able to see if you use it and how it works.