Spotify is an audio streaming platform that offers its providers DRM- protected soundtracks and podcasts from different artists, companies, and genres from different music industries. Spotify offers its customers two types of services, freemium and premium. Freemium services are services that the customer can use without any charges, it includes multiple advertisements and only the basic features, whereas the premium paid service offers improved streaming quality and an ad-free experience.
Spotify was launched in 2008 and since it has provided access to more than 50 million songs and tracks to their users. Spotify works by streaming tracks instead of downloading songs on the user’s device. Spotify users can search and filer their song choices by multiple parameters such as artists, albums, and genre.
Spotify also allows artists to sign up by using Spotify play and Spotify pays their artist royalties based on the number of tracks streamed on them. Spotify can help emerging artists make a name for themselves on Spotify. Spotify earns its revenue by showing advertisements to its free users and collecting fees from their premium users. Almost 70% of their revenue is distributed to different artists and companies which is based on their contract agreements that are signed by both parties.
Spotify is a great platform for new artists and content creators to make a name for themselves, and create revenue at the same time. Spotify pays approximately $3.80 per 1000 streams to the unsigned artist and around $4.40 to the artist that is signed. It is the second-highest paying streaming service after Apple music. As profitable as Spotify is, there are always more ways that an artist can increase their revenues by using Spotify. Here are a few tips you can use to increase your audience on Spotify.
Get Professional Help
There are around 50 million tracks and about 10% of them are never played even once. You need to actively promote your content so that it can become popular and you can boost your careers.
But it is nearly impossible to handle and maintain all those technical functions all by yourself, that’s where a company like getfans.io can help. It can maintain all your accounts especially Spotify so that you can focus on creating content for your audience and don’t have to manage such intricacies.
Think like Your Audience
There is no doubt that an artist’s audience is the most important aspect that an artist needs to consider when they are trying to make some kind of content. An artist has to consider themselves in their audience’s shoes and think about what their audience likes and what they want to hear.
You can tune in to your audience likes and dislikes by first deciding your target audience. After deciding your target audience, you should study what they like to listen to. Once you have that figured out you need to think about if they like your current music, what else they will like and run the above loop until you reach your goals.
Use Social Media
Social media is a great platform that people can use to gain a more diverse audience because everyone is on social media. You can create a professional social media page with your branding.
Post relevant content and give value to your audience. Once you have attained a significant amount of audience, you can then start promoting your Spotify playlist.
Becoming a successful content creator is an ever going effort, an artist has to constantly create new content for their audience to satisfy their needs. You can develop a strategic road map to keep you in check and on schedule. You can also use the powers of your mood and develop new content. Staying consistent with your content will help you reach your goals.