Is it your first time choosing fonts? Well, Choosing an appropriate font can be overwhelming because of the inexhaustible e supply of fonts, and the complexity of types can give you a hard time. However, they are some principles that you need to learn to make a better choice. That is why I have provided a guide to help you to choose the right typeface. Read on and find out.
Focus on your goal
The first thing that you need to focus on is the goal and how you want your audience to perceive a text. Therefore the choice of your font you should strike a combination of readability and legibility to meet the intended goal. You also need to adhere to some considerations like the style and the type of font, which you know that it will be impressive to the readers.
Legibility reverse to the design of the font. This involves using the font with generous spacing that makes it legible. You also need to consider the height of the font and unconventional letterforms, which are usually composed of artistic deformations and unique shapes. This is a preparation to ensure your work is legible enough to capture the attention of your audience. Failure to use a legible font may make people dismiss your work, yet it could have been better if they get a glimpse of it.
The design task for various funds differs based on the original history and purpose that it serves. This involves the design intent, aesthetics, and the mood which particular type first conveys. By considering these, you’ll be in a good position to choose an appropriate font for your content.
Know the font families
You need to determine the extent of the font family, which you need to meet all your typographic needs. Fonts have dozens of categories, and if you can have a look at free fancy fonts, you will realize that you have a long list of fonts to choose from. That is why it will be necessary to familiarise yourself with which font family size to help you create a good visual hierarchy, which is necessary for an effective and strong piece. Additionally, you should try to stick with classic combinations.
Most fonts come with special features that can make your project have a sense of completeness, and you can benefit from the use of multiple figure styles, Alternative characters, a wide range of ligatures and even swashes. These features make various fonts have a sense of uniqueness and role in your project. Therefore you need some extensive research to help you know which fonts present certain features.
You need to have a clear understanding of your target audience and their particular interests. Whether you are providing information or selling a brand, your ultimate objective is to engage the audience. For instance, children would require a font with simple letterforms. The needs of the audience vary, and failure to meet these needs will make your choice of font irrelevant.
Consider what others have used
You will find that there are certain types of fonts that are popular among designers. Therefore you need to sample various work from the designers and try to identify the font used and why they used them. This helps you to grow and learn gradually. You might need to add some value but ensure it will not dismiss the familiarity of your content.
Practice Decisive contrast
Having known the font families, you need to decide how you can match and mix. Try to see which compliments each other well to ensure you have upheld the Relevancy of the fonts. Ensure they coexist comfortably so that it doesn’t distract the viewer.
You will require to do a lot of practice before you present the choice of your font to the viewers. Narrow down to the choices and their intended information. Try to make some consultations with those designers who are successful in the industry to guide you accordingly.
Eventually, you can modify and come up with a unique style of writing altogether. I would advise you that you pick one typeface and practice with it until you master everything about it. Just de with one font at a time, and you will gradually learn how to mix them.