As you first get started with Instagram, it’s easy to feel overwhelmed by the sheer number of accounts. How will you ever standout? What can you do to make your mark in a crowded niche?
With hundreds of millions of profiles to compete with, it’s natural to fall into a cycle of chasing after others. You no longer do your thing, but instead try to model yourself after what another individual or brand is doing.
While there’s nothing wrong with keeping a close eye on the competition, as it’s a great way to learn, you need to chart your own path. This is how you build a strong audience, turn your followers into revenue, and build your reputation as an influencer.
Here are some of the many reasons why you should forget about chasing others and instead spend more time doing what you think is best. This is the best way to buy Instagram followers in 2020.
To Control the Speed at Which You Work
If you try to keep up with others, you’ll soon find that you are no longer working at your own pace. For example, you may be the only person working on your Instagram account, while others have an entire team by their side. Is it really fair to assume that you can keep the pace?
Along the same lines, you can’t compare your current state and progress against someone who has been using Instagram for many years.
Work at your own speed and use your time to the best of your ability.
You Know What’s Best
You can’t assume that everyone is using Instagram for the same reason. Maybe you want to use Instagram Live as a means of connecting with prospects, whereas the next person is more interested in posting selfies with the idea of slowly growing their personal brand.
This goes a long way the ability to control your own speed. You have to take things one step at a time, based on what you think is best. If you dive too deep into following others, you could begin to do what’s best for them, which may not produce the results that you’re most interested in.
Make Decisions for Your Brand as a Whole
Every decision you make on Instagram will impact your brand in some way, shape, or form. When you make decisions based on your brand, not someone else, you can be confident in the direction you’re headed. But when you let an external source impact you, such as another Instagram user, it’s easy to get knocked off track.
Chart your own path to ensure that every decision you make is beneficial to your brand. You never want to look back and realize that you let someone else change your course.
Everyone Has Unique Goals
This is a big one. No two Instagram users, even those in the exact same space, will share identical goals. One of the biggest keys to Instagram success is setting short and long-term goals upfront, as doing so allows you to track your progress and ensure that you’re always moving in the right direction.
If you chase others, as opposed to traveling down your own path, you may end up chasing their goals as well. And even if you end up making good progress, it may not be the type that you were looking for.
Combine Instagram with Other Social Platforms
Your approach to Instagram and social media marketing, in general, is unique to your brand and circumstances.
When you chart your own Instagram path, it’ll work well with your other social media plans, such as those for Twitter and Facebook.
If you get so caught up on what others are doing on Instagram, you may overlook the importance and power of other social media platforms. This could result in you missing out on a variety of opportunities to increase your reach, engagement, and revenue.
How to Create an Instagram Strategy
A big part of charting your own Instagram path is having a strategy you can trust. With this, there is always something to rely on when things aren’t adding up. And with this, you always feel good about the next steps you’re taking.
But how do you create this type of Instagram strategy? Here are some questions you can answer to point yourself in the right direction:
- What are your Instagram goals, both in the near and long-term?
- What niche are you in, how much competition do you have, and what are others already doing?
- How many resources – such as time and money – can you put into growing your Instagram following?
- Do you have anyone on your team to assist you with Instagram growth, or are you 100 percent responsible for this?
- Have you had any success with Instagram in the past? How about failures?
Keep in mind that the Instagram strategy you create and implement today won’t be the same as the one you follow down the line. Things can and will change, and it’s a must that you adapt when necessary. This is the only way to keep ahead of the curve.
So, there you have it. This is some basic advice on why you should chart your own Instagram path, as opposed to chasing after others in your space. Once you get on board with the idea that this is the way to go, nothing should stop you from keeping your nose to the grindstone and continuing to work toward your goals.
And if you ever find yourself straying off course, don’t continue down this path. Make note of why this happened, change your approach, and then adjust your strategy in the future. As time goes by, you’ll realize what you should and shouldn’t be doing.