Black Friday is now an established part of life in the UK. This American import, like Halloween and such culinary delights as pulled pork and hot wings, seems here to stay; but what exactly is it all about and how can you best take advantage of the discounts available at this time of year? In this article, we unpack Black Friday and explain all you need to know.
When is Black Friday 2019?
This year, Black Friday is on Friday 29th November. The fact is, however, that many shops and online retailers are extending their promotional period beyond just this one day. Some are starting early, offering a whole week of discounts commencing on Monday 25th November. Others are stretching it out the other way and carrying the discounts on into the first week of December.
Where does Black Friday come from?
The Black Friday tradition is connected to the American Thanksgiving festival. Thanksgiving itself always falls on the fourth Thursday in November. The following day – the fourth Friday in November – is then generally treated as an unofficial holiday. What inevitably happened over the years was that shops started offering discounts to turn this unofficial holiday into a business opportunity.
How did Black Friday start in the UK?
Obviously, with the exception of all the lovely Americans living here and those citizens with dual nationality, we don’t actually celebrate the Thanksgiving festival in the UK. So the question is – how did Black Friday manage to work its way across the Atlantic and arrive on our shores? Well, the answer has to lie in the wonderful world of e-commerce.
What happened was that as the internet developed throughout the late nineties and early noughties, the world effectively became a much smaller place. Evolving from just a nifty bit of tech into a complete global phenomenon and even a culture in its own right, the internet had a huge impact. With the major online retailers such as Amazon offering Black Friday deals to its US shoppers, it was really only a matter of time before the custom was extended to their UK customers as well. And, of course, where one giant of e-commerce leads, the others must follow.
Then, throughout the 2010s, the UK high street found itself in serious competition with the online world. Department stores, major chains and even small, independent shops did everything they could to keep up with the trend for internet shopping. Of the various measures they took, one was to adopt Black Friday in order to attract more customers and to generate a buzz around their brands at this particular time of year.
How can you take advantage of Black Friday in Britain and NI?
At a basic level, taking advantage of Black Friday in the UK is child’s play. It’s really perfectly simple because all you have to do is go shopping on Friday 29th November when the discounts are made available. Whether you do it online or actually go to the shops in the traditional way, you’ll benefit from reductions across pretty much all stock.
However, at a more advanced level, the way to take advantage of Black Friday is to look out for the unexpected deals that pop up on the high street, the online world and even beyond. For example, would you have expected to buy something as substantial as a car on Black Friday? Would you believe that a car supermarket is taking part in all this?
Well, believe it or not, it’s true! SERE Motors have got some 0% Finance offers on a range of new, pre-reg and quality used vehicles as well as huge reductions on selected vehicles from the stock of over 800 cars for Britain and Northern Ireland. This is no mere half-hearted participation in a fad either – they must be taking Black Friday seriously as their offer includes top brands and a huge selection of makes and models from leading manufacturers!
So, when it comes to nailing Black Friday, remember to think big. Don’t stop at fashion and tech but think cars and motoring too!