According to statistics, Instagram has over 1 billion users every month. Any smart business owner knows that this is a market worth exploring. However, not every business that’s on Instagram knows how to use this business to the fullest. Some never seem to know how they can increase followers or engage their audience. Others buy Instagram followers hoping they can turn things around.
The number one way to attract audience on Instagram is to be active by posting new and interesting content on a daily basis. Here are other marketing tips that you can use to engage your customers on Instagram:
1. Sign up for a business account
Unless your name stands out as a brand on its own, you need to make sure that you have a business account. The biggest advantage of having a business account is that you can post ads easily. You can also track the metrics of your business account and see how many visitors you get every month. The metrics will also show you the type of content that your customers are interested in.
2. Use Creative Hashtags
A hashtag is basically a message preceded by the hash (#) sign. The message is meant to put the spotlight on a certain topic. Use a trendy or branded hashtag if you want it to make an impact. The tag could be your mission statement. The good thing about hashtags is that Instagram users can tag you in their account posts and help drive traffic to your site.
3. Use Product teasers
Posting product teasers before they actually come on sale is a great way to capture attention on Instagram. This social site is the most popular picture sharing platform in the world. Therefore, you can post pictures about an upcoming product without looking too pushy to the audience.
4. Sponsored Ads
Instagram ads have grown in popularity. This is because you can regulate how much you want to spend and the time limit allocated for your ads. These ads can be in different forms as indicated below:
- Stories Canvas
- Dynamic Ads
5. Instagram Stories
As much as the initial concept of featuring stories originated from Snap Chat, Insta stories have now become a big deal. You can use this as an alternative cheaper way to get many views from your followers or even to carry out a poll exercise on your products and services.
6. Borrow Posts from other influential Instagram accounts
Sometimes it can be hard to come up with new content for your Instagram account. When that happens, you can borrow content from other relevant accounts. As you do so, make sure that you give credit to the original poster. In most cases, the individual won’t mind because you are also helping to drive traffic to their Instagram profile.
7. Interact with followers
Customers are bound to comment on posts on your business profile. The only humane thing to do is to reply to each and every comment. You don’t necessarily have to use words. Sometimes you can use emojis for the reply. If you have received comments from thousands of people, reply to the first few and thank others for posting. This little gesture can go a long way in prompting the target audience to buy or consider your products.
8. Don’t Post Too Much Content at the Same Time
As much as we said that you should post regularly on Instagram, don’t post after every minute or hour. This is because it can be a turnoff. Your followers will get tired of you pretty fast and unfollow you. Be smart and post during peak hours when most people are online.
9. Encourage your Followers to post their favorite things about your Brand
People love to be actively involved. This is why instead of always posting content for your site, you can ask your followers to share their favorite things about your brand. You can then post those pictures, giving credit to the creator. This helps you build trust with the target audience.
Instagram has marketing tools and opportunities that are almost similar to those found on Facebook. If you are familiar with the Facebook ones, you can use the same techniques with Instagram. In the end, this will help increase brand exposure and sales.