Being a photographer is all about showcasing your skills. Whether you’re just starting out or you’re a seasoned professional, having a website to showcase your work is the best way to attract clients. Not only will it give you a digital portfolio that can go wherever you go, but it gives people who like your work a direct way to contact you.
Websites will vary depending on the photographer and what they specialize in. By designing a website, you’re not only showcasing your work. But you’re showing your personality, what things you like to shoot, and allowing customers to get a feel for the work they can expect from you.
As you go forward with designing your website, here are a few things to keep in mind.
1. Add personality
Don’t be afraid to put your personality into your website. Whether that includes using your favorite colors or adding pictures of your dog, adding that personal touch to your website can help build connections with clients.
How to: An about me page that shows a photograph of you and gives some information about who you are.
2. Include visual elements
Since you’re showcasing your art, your website needs to be visual. Photos should take up most of the screen or have the option to be viewed in full screen. Without a layout that best supports your pictures, you might as well just be linking your pictures in Reddit.
Bonus tip: Simple is better. The less going on in the background, the less there is to take away from your picture.
3. Secure space
The amount of space you get on your website depends on where you’re hosting it. With photography, you never want to lower the resolution or resize the art too small. So you can expect to take up a lot of space on whatever server you’re using. Making sure your website can handle it so you can continue uploading to your website should be a top priority.
Bonus tip: Using thumbnails and click through links is also a great way to maximize the space you have.
4. Allow on-site purchasing
A lot of photographers might choose to sell their prints over Etsy or only handle bookings in person. But having your store and calendar built in to your website can attract more customers. People who come to your site just to browse might end up leaving with a print.
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5. Categorize your work
As a photographer, you go from taking pictures of events to doing portraits and even doing nature shoots. But your client comes to your site looking for one type of photo. Make sure they can find what you’re looking for by categorizing your portfolio.
Bonus: Less is more. If you can narrow down your art work into three distinct categories, it won’t be as overwhelming for the clients who don’t know what they want.
6. Get professional help
Getting someone to help you with your website isn’t a bad thing. You’re a professional photographer, so why not bring in a professional webdesign business? Your website is a reflection of you, so you want to make your website looks stylish and professional.
7. Utilize social media
The website is your main hub for information and your work. But how do you drive people to your website? Social media sites like Instagram and Facebook can both work and act as mini-portfolios, allowing people glimpses of your work. If they want to see more of it? There’s a link right there to your website.
8. Add some blog posts
Showing your expertise is good. Writing a blog post about how you got into photography or even explaining the equipment you use is great to show your expertise and personality. Plus, it helps add content to your site and gives you a new way to showcase your work.
Building a website is the best way to showcase your skills. However you design your website, these tips can help you make the most of it.