As tech giants like Google and Facebook have gained greater control over the digital marketing space, bog corporations have gained a sizable advantage over small businesses. The algorithms that govern how search results are ranked and how your brand is viewed have become more complex in favor of corporate giants.
In order for a small enterprise to succeed in the digital space, it is increasingly necessary to implement practical tactics that place your business on a level playing field with your competition. Let’s look at 7 such tips that will allow you to thrive in the demanding environment of internet marketing.
1. Smart Competitive Research
Competitive research is more than identifying the other players in your market. A deep dive into what your competition is doing on a practical level can offer you valuable perspective. A service like Google Analytics will give you information about what is happening on your website. However, if you want to know how effective your competitors’ sales funnels are, you need to use appropriate research tools.
By reverse engineering your competition’s strategies, you can determine which tactics are worth applying on your own business and which ones to avoid. Analyze your competitors’ website backlinks profile to find out what kinds of sites are linking to their content. By organically building better backlinks, you can gain an advantage.
Look at competitors’ website designs and try to find nuances that make their site appealing to visitors. You should also be on the lookout for competitor ad campaigns. Where are their ads appearing and in what positions? Dissect their ad copy and images.
Break down your competition’s social media reputations and look for voids they are not filling in their interactions with users.
2. Create Relevant Content Regularly
Appearing high in the search engine results used to be an exercise in mechanics. Applying various technical fixes to a website’s back end was the order of the day. Backlinks, internal links, keyword stuffing and other such tasks would make a difference.
As ranking algorithms gain a greater ability to evaluate website content, a higher emphasis is placed on quality content. Being able to produce articles and media that attract the interest of your target audience is more valuable than anything you can do
Put out content regularly and try to approach topics from different angles in your various posts.
3. Work on Your Local SEO
Small businesses that offer products and services to an audience that is within a certain geographical radius can benefit the most from local SEO. Optimizing your social media accounts and your Google My Business page can boost your lead generation.
4. Implement Effective Email Marketing
An email list is a great way of communicating directly with your audience. At the same time, you can keep your communication free from the specifications imposed by third parties like the platforms that run most of the internet.
Limit your email communication to cases where you have valuable information to share with your audience and try your best to implement personalization. Autoresponder services offer a wide variety of functions to help you tailor your message to users while obtaining helpful metrics from your campaigns.
5. Make Remarketing a Part of Your Strategy
While big brands have large advertising budgets to spend on actions that cement their message in the minds of consumers, small businesses have to leverage other approaches. Remarketing is a way of generating leads by showing ads to people that have already viewed your product or website but temporarily passed on it.
A good remarketing campaign will not only increase sales but will also help in brand-building since you will be appearing in front of the same user on multiple occasions. In effect, you are enjoying the same type of benefits that major corporations spend millions of dollars on in the form of big ad campaigns.
6. Keep up with Digital Marketing Trends
Taking advantage of cutting-edge technology in the information technology space can help small businesses achieve parity with bigger market players. Artificial intelligence is being used more and more in online marketing. Early applications have focused on customer support in the form of smart chatbots. By reducing the time and resources you spend on answering basic customer inquiries, you can drastically cut expenses.
Another development in the field of digital marketing which is already making an impact is augmented reality. By superimposing an extra digital layer onto printed media or a website via this technology, the amount of engagement and consumer education you can achieve rise exponentially. If you have a product for which you want to offer more information on without cramming too much into a specific display, augmented reality can give you an edge. It will give your audience the flexibility to dig deeper into your message in an on-demand fashion.
7. Find a Knowledgeable Consultant
Owning a small business requires wearing many hats. The learning curve associated with understanding and applying new digital marketing strategies and technologies can be sizable and cut into your other important tasks.
Finding a reputable and result-driven consultant may be the best solution for a small business. Contact a knowledgeable Auckland SEO company today to discuss how your web presence can reach the heights that your business needs and deserves.