Blogging has benefits to so many people and for so many reasons. Whether you want to start a blog as a side project to your business, you want to start a blog as a business, or you want to blog for personal reasons, there are still so many more reasons and benefits to blogging that can change how you feel about the entire adventure.
Establishing your reasons and being clear on them can help you figure out exactly how you want to handle your blog. Read on for seven great reasons that you should start blogging and consider how these things might enrich your life.
1. Build an Audience
This is the first benefit and also your first big task when you start your blog. Having a blog audience means having people listen to what you have to say. It gives you a platform for everything else you want to do. Blogging is excellent for this because it’s on a platform you own yourself, it’s great for content of varying lengths, it benefits from search engine traffic, and it’s something you can do almost anything with. The audience you build on your blog is an audience you can talk to whenever you want to and however you want to. There is no boss or moderator coming along to tell you how to handle your blog.
2. Connect With Your Audience
Online marketing is all about engagement. It’s about connecting with your audience on a real level, breaking past the passivity of someone scrolling through the internet with content they pay attention to. That kind of connection is valuable. Once you’ve built a blog audience, your writing becomes about connecting with that audience. This leads to many other great things, but an engaged audience is always the first step.
3. Meet New People
Some of your audience will go beyond being your audience and become people you know. They will be your friends and/or your colleagues. Blogging is a great way to network and meet new people interested in the same things you are.
4. Establish Authority
If you write a hundred blog posts about widgets, you will have established yourself as an authority on widgets. Other people who are interested in widgets will reference you and think of you when widgets come up in conversation. When you go to apply for something, you can link to your blog as proof that you know things about widgets.
5. Your Blog Can Lead to Other Opportunities
You have this blog, you’ve built and connected with an audience, you’ve established yourself as an authority, and now, things may start to happen. Things like, other people in your field email you about guest blog post opportunities. You receive emails about being featured in the press. You are contacted to write for other publications or for speaking engagements. There’s no telling what may happen. Having an expanded network and proof that you’re an established authority in your field can lead to many possibilities.
Yes, your blog can make you money. Having an engaged audience has value. There are a myriad of ways to go about monetizing your blog. Some popular options are sponsored blog posts or pay-per-click advertising. You’ll have to decide what feels right for you and your audience. One of the best things about blog income is that it can become passive, which means that even on days you’re not working, your blog is still out there making you money.
7. Learn More About Something You’re Passionate About
“I write to discover what I know.” ― Flannery O’Connor
As you work on your blog, organizing your thoughts and checking your facts, you will learn more about your topic of interest than you thought possible. You won’t only establish yourself as an expert, you will become a better expert. When you write helpful blog posts teaching your readers how to do something, you will learn how to do that better yourself. Through writing, you will put to words things you already knew but didn’t know how to say before. They say that successful people are always learning new things every day. Blogging is a perfect opportunity to continue to push yourself to learn.