The world of marketing to consumers has grown in leaps and bounds with the advent of QR codes. These simple squares full of complex shapes are actually coding for nearly any type of data, from a list of your business addresses to a video on your website. Learn how you can improve your marketing prowess with the use of QR codes today.
1. Demonstrating a Product
Some of the most well-known products, such as fireworks, can always use a demonstration. The retail box might have extensive explanations of how a firework appears in real life, but a video is much more descriptive.
Try a QR code that leads to a video of that product being used as directed. The visual aid is often all that’s necessary to move a product off the retail shelves. It also creates a mental commitment for the consumer. They put effort into scanning the code, so they should buy it to complete this commitment.
2. Directing Consumers to an App
After you use a QR code generator, you can have several codes for your business’s marketing needs. Each code might lead to a separate app that complements your company, such as:
- Main-website app
- Bill-payment app
- Email address or contact method
With one scan, the code takes your customers to a page that gives them downloadable options. It’s always a good idea to take them to the app page instead of creating an instant download. Most people are wary about downloads that they don’t control.
3. Mapping or Calling a Business
Making your business as visible as possible is a great way to broaden your customer base. Use QR codes to map a difficult-to-find location. The scan takes them to a map page with your offices highlighted in bold.
When you’re looking for more calls into your business, the code might automatically ring the company’s phone lines. This particular code is perfect for vendors when you meet them at conventions.
4. Meeting up at Conventions
Conventions for any sector are busy. You might meet up with dozens of people in one day. They all meander around and past your booth. Add a QR code to your name tag. Meeting up with these colleagues doesn’t have to involve business cards anymore. They scan the code on your name tag, and your virtual business card saves onto their smartphones. This marketing tool works well for both vendors and consumers.
5. Leading to Coupons
Everyone appreciates a good deal when they go shopping. Use QR codes to add coupons to consumers’ smartphones. Discounts, BOGO and other rewards are smart ways to engage consumers and move products off the shelves. The codes might also hold coupons for future sales. You encourage repeat business with this marketing tool. Consumers want to feel like they’re in control, and these future sales allow them to plan ahead.
6. Exploring Websites
A basic yet important way to use QR codes for marketing is adding a particular website to the scan. A customer might scan a product’s code, which takes their smartphone to the item’s page on your website. Add in more product details and advertise specials in this area. Consider links to associated products, such as core accessories. Consumers appreciate these details that make purchasing easier than ever before.
7. Scattering Codes Around a Retail Store
If you have a retail store, there are endless options when it comes to marketing with QR codes. A fun way to engage your customers is by advertising the codes being “hidden” around the showroom floor. As your customers find each code, they scan them for a reward. The mystery reward might be a discount or complementary item, for example.
By scattering the codes around the store, patrons end up looking at all of the items on the showroom floor. They might end up buying more than they intended. They’re encouraged to explore and buy with the codes in place.
Keep up with the latest changes and updates to QR codes. Technology seems to move faster than ever before. Any neglected updates can impact the code’s ability to influence consumers. Avoid any data errors with the latest codes on your marketing materials. Businesses can see radical growth as a result.
