Need an e-mail marketing service? Don’t know which one to choose? Most of them are the same when it comes to features and functions. But they come with different price points. E-mail marketing service allows you to automate your e-mail marketing efforts, improve your e-mail marketing campaign, track your stats, and check email address. Here are seven of the best e-mail marketing services to use.
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1. Constant Contact
Constant Contact is the most popular e-mail marketing service for small businesses. It’s an automation software program that has a 60-day free trial and provides integrations and customization options that makes it intuitive and user-friendly. Constant Contact has grown in popularity since its inception in 1995. They add new features and offerings on a regular basis.
Constant Contact is perfect if you want an e-mail marketing service that does more than send e-mails. They have a wide variety of plans to choose from. Plans start at $20 per month and are as high as $95 per month. You’ll save 10% if you choose the pre-pay plan for up to six months, or you can save 15% if you pre-pay for up to 12 months.
2. SendInBlue
SendInBlue is a great option for small business owners who are on a budget. You can get started with a free plan if you don’t have any subscribers as of yet. This e-mail marketing service was developed with both e-mails and SMS campaigns in mind. Most plans are based on how many e-mails you send rather the number of subscribers you have.
Common features include campaign reports, e-mail layout optimization, and list management. You can also integrate from a wide variety of third-party providers. You should upgrade to an advanced plan if you want to take advantage of more features. The plans are affordable and flexible if you send a lot of e-mails.
3. GetResponse
GetResponse is another popular e-mail marketing service that’s been around for years. It also helps you build landing pages and host webinars. This can help you grow your e-mail list overnight. E-mails are easy to create with the drag-and-drop template builder.
It’s also packed with advanced features such as A/B testing, autoresponders, list segmentation, and software integrations. Perfect Timing is a standout feature that tells you the perfect time to send e-mails in an effort to encourage open rates. Plans range from $15 per month to as much as $1,199 per month. There’s also a 30-day free trial to test out the software.
4. MailChimp
MailChimp is another affordable solution for small business owners on a budget. It’s popular among bloggers and entrepreneurs since it comes with a free plan. MailChimp comes packed with features such as customizable templates and social media integration. Other features include A/B testing, autoresponders, contact segmenting, service and app integrations, time-zone based sending, and more.
Most users stick to the free option. However, plans range from $10 per month to $250 per month. Since the free option comes with plenty of features, you may not want to upgrade. But each plan comes with a money-back guarantee.
5. ConvertKit
ConvertKit is perfect for authors, bloggers, Instagram influencers, and YouTube stars. But it’s major selling point is its e-mail marketing service that comes with a visual builder that allows you to see how your e-mail marketing campaign will work out. It also has a built-in landing page that’s easy to create and doesn’t require a website. You just need a good social media following.
If you don’t want to waste too much time with e-mails then you’ll love this software. Plans range from $29 per month to $79 per month. There’s also a 14-day trial in which you can test out the features. ConvertKit offers a 30-day money-back guarantee if you don’t like the plan.
6. Drip
Drip is for the hip bloggers, creators, e-commerce store owners, and marketers. However, it’s easy to use and comes with automation tools that will help you build on your marketing efforts. Whether you sell digital or physical products, Drip can help you understand your ideal customer’s buying behavior. Their e-mail marketing service allows you to track metrics on new visitors, returning visitors, and visitors that abandoned their shopping cart.
You can also integrate easily with WooCommerce or WordPress. Drip also comes with Facebook integration, SMS messages, and more. The starter plan is free and includes unlimited e-mails. The Basic Plan is $49 per month for up to 2,500 subscribers while the Pro Plan costs $99 per month for up to 5,000 subscribers. Both plans come with unlimited e-mails.
7. AWeber
AWeber is another popular e-mail marketing platform that’s been around for almost two decades. Features include a drag-and-drop e-mail builder, integrations, and pre-designed templates. You can also automate your e-mails based on follow-up sequences and triggers. AWeber also comes with features such as
- A/B testing
- Deliverability rates
- Open rate data
It’s the best e-mail marketing service for small business owners who want to improve their e-mail marketing campaigns. Plans range from $19 per month to $149 per month. There’s also a 30-day free trial that allows you to try out all of the features. You can also save 14% if you pay annually or quarterly.
Unfortunately, Aweber doesn’t offer a refund policy but it has millions of happy customers.
Most of the e-mail marketing services have similar features and functions. When you need to choose the right e-mail marketing service for your business, take your budget and needs into account. Choose the right option that fits your business needs.
