The average consumer of today has information at its fingertips. Before buying the product, consumers will search the product for online reviews. If they think that product is worth it, they will search on Google for a website.
Imagine they land on your website by chance. Do you want to risk your customer just because you were not careful enough with the design of the site?
Online shopping provides shoppers to shop online with the convenience of not even moving away from their bed. The potential users can check reviews, compare products, or also make decisions based upon how they feel while browsing the website.
As an e-commerce owner, you must consider that people need to feel good while they are on the website. Everything on the site must giveaway a happy feeling about the brand.
Here are some mistakes which you need to avoid while designing your website.
1) Inferior Image Quality
The most fundamental mistake that website owners make is using stock images to give the impression that people care about these lifeless images.
In an e-commerce website images serve an essential purpose other than displaying products from various angles. These images are base of selling products which can solve the fundamental problem of the customer fast.
When customers know what they are buying they will surely go for it. However, there is a condition for that. Customers need to know what they are buying.
One of the core reason that people buy from a physical store is that on a physical store they can see and feel the product.
2) Confusing product descriptions
Your product descriptions are the gateway to your product. They are the souls that get the user inside your product. Instead of complicated text, it is advised to point out the benefits of your product in detail.
When customers find too vague product descriptions, they often think before they buy. This means that it is confusing for them to take quick decisions. Moreover, you don’t want to do that. You want customers to buy fast. For that, you must mention clearly what are the benefits of the products.
It is essential that you use informative product descriptions. The ones that force the customers to think about buying your product.
3) Long Checkout process
Do you know that it is due to extended checkout that customers don’t complete the purchase? Yes. The size of the checkout process affects the conversion rate of the brand.
A complicated checkout process is the third most common reason that gives a customer reason to drop and move to a new website.
So, focus on creating a seamless checkout process. It is vital to make it just a few steps. No complications. The easy-to-understand process that can give customers the ability to buy fast.
4) No or Hidden Contact Information
If you search for a professional website design agency in New York, you will notice that they have their contact information listed right on the front page. You don’t have to dig-in to contact them.
However, most of the website owners don’t feel like showing contact information up front, which is quite a huge mistake? If the customer cannot contact you, how will they trust you with the product?
Make it easy for the customers to buy from you. If they fail to buy, give them an option to contact you.
5) Mobile-friendly, what’s that?
Shopping online gives convenience to customers. One of the trends these days is people buying from their homes. Customers prefer buying directly from their phones.
There is no denying that customers find mobile devices easy to browse and they find it simple to order. This is why you must create a mobile-friendly version of your website.
6) Loading time
Have you ever listened that you have 3 seconds to make that first impression on the user? Yes. If you cannot attract those customers in the first few seconds, it will be impossible for the users to stick around.
Moreover, if your website is taking too much time in loading, this is another problem altogether. It would be best if you worked hard to optimize the size of the loading time. If your website is taking too much time to load, it means that there is something wrong with the design of the website.
Google doesn’t like those websites that take too much time to load, and this is why it ranks them low in the search results.
It is essential to build your website in a way that it provides world-class service. It should solve the problem of customers fast. If the customers are taking too much time to think on your website, this means that you haven’t done an excellent job on the design of the website.
Give them an experience that helps them to browse and take quick decision while buying from you. Customers should be able to reach the product without any delays.
For an e-commerce business it is essential that you must impress the customer right in the first few seconds. Can you think of any flaws that you’re making?