Running a successful eCommerce store requires more than simply delivering products that are of high quality and in demand by your preferred market and niche. When you want to truly stand out among your competition while also building a professional and reliable reputation for your business and brand, it is important to keep up with the latest trends in the eCommerce marketplace.
Implementing a few of the most popular eCommerce trends of 2019 can drastically help increase the number of sales and the total amount of revenue you are able to generate this year.
Using eCommerce product videos has become extremely popular as online shopping continues to skyrocket. Product videos are not only useful on the actual storefront where you showcase your products, but they also perform remarkably well within digital advertising campaigns using social media, blogs, and third-parties. Use social media to share videos of your eCommerce store and the products you currently offer to garner new followers and to catch the eyes of prospective shoppers.
Chatbot AI Solutions
Chatbot AI, or chatbot artificial intelligence, is more prevalent than ever with the advent of social media and messenger applications. Chatbots are extremely useful for brands that are interested in automated feedback and providing top-notch customer service to anyone interested in their products or services.
Using a chatbot AI solution in conjunction with social media platforms such as Facebook is a great way to keep the conversation going with followers and potential customers while learning more about their behavior, responses, and overall feelings towards your business and brand.
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Voice search is becoming commonplace online and with the use of our smartphones. Implementing a voice search option for your eCommerce store is a great way to expedite the process of shopping online, which is especially helpful for older generations and those who prefer to speak over texting and typing while making their purchases.
Personalized Online Shopping Experiences
A personalized online shopping experience helps visitors remember a website, business, or brand name, especially if they are excited about their online purchase. Personalizing the experience of your visitors is a great way to keep them coming back for purchases again in the future.
Some of the most common ways to personalize your eCommerce storefront for each individual visitors your website receives may include:
- Name Personalization: If you have users who are registered on your website or have logged in via Facebook or an alternative social media platform, greet them by their first name once they begin browsing.
- Recommended/Related Products: Direct customers to additional products you offer with relevant products or a plugin that determines what users are searching for on your eCommerce shop.
- Ask for Feedback: Use AI chatbots or automatic surveys to learn more about the wants and needs of your visitors to help with increasing conversion rates while generating sales.
Simplified Payment Options
As eCommerce becomes increasingly popular, choosing the right payment gateway for your shoppers is one of the most important decisions you need to make. In 2019, you can expect plenty of changes when it comes to online checkouts as companies strive to consolidate payment options and to provide maximum flexibility for visitors who want to shop online without the hassle.
Keep informed about the latest developments in online shopping payment gateways and implement solutions that provide your shoppers with as many options as possible before checking out to increase sales and conversion rates.
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A new eCommerce trend that has rapidly taken off since the advent of Netflix, Hulu, and plenty of food services includes subscription services. Offering a subscription service to loyal customers or those who are interested in ordering your products frequently is a great way to attract a new type of audience with an entirely refreshing business model. Subscription services are being implemented into companies who offer clothing, toys, and even fresh ingredients for meal prepping.
Building an eCommerce store is not always an easy job, especially if you have a highly targeted audience or a niche market to reach. However, with a bit of planning and creativity, create an online shopping experience that is pleasant, unique, and truly unforgettable for all of your customers.