With internet connections becoming faster by the day, videos have become an integral part of our online life. According to a Renderforest report, creating video for your business will exponentially widen your sales funnel.
The report’s findings revealed that over 86 percent of online marketers hold video marketing in high regard. Skimping on videos not only makes you unpopular but also makes you miss out on the billions of people who consume videos on either YouTube, Twitter, or Facebook.
Sadly, our experience as online marketers has led us to believe that most businesses shun creation for business because they don’t know how to get started.
Today, we are going to teach you six simple steps you can follow to start creating engaging video content for business marketing campaigns.
Start By Laying Out a Clear Action Plan
The secret to sustainable and productive business videos is in setting up a solid action plan and pinning all your videos to it. When creating your action plan, you should strive to answer identify what progress you need from the video marketing campaign.
- Do you want new customers to learn about the business by creating brand awareness?
- Are you interested in explaining what the business does?
- Do you want to convince viewers to pick your business over a competitor?
- Are your efforts focused on retaining existing customers?
Ideally, your video production should address all four questions, but you can modify them accordingly to target the weak spots in your sales funnel.
Create Catchy Commercials to Increase Brand Awareness
Commercials or advertorials are a great way to pique a first time viewer’s interest. This has to be a quick piece with a catchy hook that sticks in the viewer’s head compelling him or her to learn more about your brand. You can use a free intro maker to make the introductions as appealing as possible.
Use Animated Explainer Videos to Tell Viewers More
Anyone who goes beyond the catchy commercial will want to know more about your services. Many explainer videos addressing different aspects of your business will drive the point home fast. Remember to use a consistent color scheme, style, and characters across the board to cement your brand identity.
Connect With Your Viewers By Using Live Explainer Videos
A live explainer video replaces the animation with a real person using your product. The sight of someone telling their story and using the product connects to the viewer at a personal level. This will be your chance to give your brand a human face that followers can make an emotional connection with.
Use Branded Merchandise When Making Video for Your Business
People watch video tutorials because they are easy and faster to follow than text guides. Not everyone viewing your video wants to purchase something right away. Creating an informative video for your business in your niche will increase your credibility.
You can still use these videos to push brand awareness by using branded merchandise like a branded T-Shirt on the presenter or a branded wallpaper in the background.
Release Case Studies or Customer Stories
A complete video marketing for a business campaign should have multiple case studies and customer stories. The case studies’ facts and authoritative conclusions give viewers the data and findings they need to make decisions. Customer stories give you a chance to tell what others think of the product.
Dedicating some efforts to creating even one video for your business will have a profound impact on your business. Once you have your ideas ready, you can use a simple online video maker that will help you churn hundreds of captivating videos without hiring an expensive video editor.
Keep reading our blog for more tips.