One of the best ways to make your customers feel special is by investing in quality, unique packaging. The packaging of your product is often the first impression of your product. This is what the customer sees first. This holds especially true for eCommerce businesses. You’ll want to make sure you invest the proper amount of time and resources into making sure your brand says everything about the quality and uniqueness of your product before your customer even sees what’s inside.
Here are 5 tips to help make sure your packaging is engaging for customers.
1. Make sure the design emphasizes your brand
When coming up with the packaging for your products, the most important thing is to make sure the packaging you choose represents your brand very well. You’ll want to make sure the packaging you choose contains the important elements of your brand like the logo, the slogan, the website and other types of contact information you think would be important to people just looking at the packaging of your product.
This can be done through custom printed boxes or bags. You’ll be surprised how much interest you can create just by having engaging packaging, especially in the age of social media. Today, many influencers will post packaging to their social media just because of the quality of the packaging alone. You’ll want to make sure the information is available to onlookers who may also find the packaging intriguing.
2. Be Creative
In addition to making sure your brand is visible on the packaging, you’ll also want to be creative with the way you package your products. There are a number of ways to package products these days. Packaging comes in different unique shapes and sizes, all of which can be customized for purposes of creating interest.
Use creative elements like bows, handwritten cards, or interesting textures or colors to make your box stand out from the rest. This is a marketing technique that isn’t used enough today. Get ahead of the curve by incorporating creative elements into your packaging.
3. Keep it simple
While incorporating creative elements, be careful not to take it overboard. Too much “pizazz” can often drive customers away. Try not to include things like glitter or elements that can fall off during shipping.
These things can be both expensive for you and annoying for the customer. Try to stick to a clean design that is not too obnoxious as to draw away customers. The idea is to gain more in the future!
4. Incorporate trends
The great thing about the packaging is that it’s interchangeable. While the packaging is a core element of a business’s brand, many businesses rotate packaging for seasonal changes, or sometimes just because they want to. Because of this, you have the room to change things around from time to time without penalty of brand inconsistency.
Have fun with it. By creating custom printed boxes, you’re in control. Add a fun trendy element one season and a different one the next season. This is another way to make sure the packaging you chose is share-worthy and can be used to gain more business traffic.
5. Incorporate technology
We live in a mobile and tech-friendly society. Use it to your advantage. Many brands don’t consider all of the opportunities available through technology when it comes to packaging and print. One of the easiest ways to incorporate technology into your packaging is by adding a Quick Response (QR) code to your packaging.
Most users understand how to use QR codes and it can be a good way for people to become introduced to your product or brand based on their attraction to your packaging. Users can use their smartphones to be linked directly to your company’s website. Not only does this generate foot traffic, increasing SEO, but it also can increase sales for your business.
When considering packaging for your products remember to be as creative as you can while also making sure your design is simple enough to be understood. Keep your brand in mind at all times and remember that the purpose is to increase sales. With these tips, you’ll definitely be off to a great start.