Video marketing has become one of the greatest ways to engage with potential customers. People love watching videos with graphics, music, and a bit of humor. The problem is that many people are doing these productions all wrong, and it does not have the effect they need. Here are five tips on how to create great marketing videos.
1. Enhance Your Video for SEO
Your goal is to ensure your video is found in the search engines. To make sure you’re ranking, you need to maximize your SEO. It’s best to host the video on your domain before you upload it to any sharing sites. The settings on your video must allow embedding, which will increase the probability of receiving inbound marketing links.
The descriptions are the key to making your video SEO worthy. Google search must understand what your video contains before it can rank it appropriately. Videos must be tagged with keywords and include unique titles. Google needs you to fill every box before uploading to ensure you get the ranking you deserve.
2. Make Your Video Memorable by Adding Humor
Some people are nervous during the production of the videos, and they want to stick to the script. Don’t be afraid to add some humor to the mix. People can relate to you better when you have a smile on your face. Plus, a good joke or riddle may help you get your point across in a better way. When your audience is laughing, they will be entertained.
Being in a playful mode makes you relax, and you can create better videos. No one wants to watch a yawn-worthy script play out before their eyes. Dare to be different and stand out from your competitors. You can add some royalty free music for videos to give your production some real pizzazz.
3. Teach Your Customers Something
Videos work great because it’s estimated that 65 percent of people learn better visually. Video marketing is a fantastic tool to educate your customers. You can teach people how to use a product, give them tips and tricks they cannot live without, or showcase your industry.
Your video needs to add something to their lives, and it should gather leads for you in the process. Consumers rely on social proof before they make a purchase these days. A video gives customers a story, human-focused information, and the testimonials they desire.
4. Focus on The Story — Not The Sale
If your video is full of sales clutter, then it will repel and not attract customers. Create each video around a story. Don’t worry about sales; they will come naturally. Video marketing and written content should both be centered on adding value to the customer’s life.
The goal is to empower and not sell something. Sure, there should be a call to action at the end of the video or in a tracked URL running beside. The famous eyeglass company Warby Parker did one of the best examples of this.
They produced a video entitled ‘How Glasses are Made.’ The video focused on how they began, their philosophy, and they showcased the people that use their eyewear. By showing customers wearing all the different styles of frames they offer, they were also marketing at the same time. The message was loud and clear without them ever uttering a word about sales. Your content should be similar in nature.
5. Make the Most of The Time You Have
Research shows that you have ten seconds or less to engage with your audience. If you don’t capture their attention in this time frame, then they will click on something else. Keep things short and to the point. Hooking a potential customer is easy when you use questions to engage them in the story. It gets their attention quickly, and they will stay around to hear what you have to say.
Creating a fantastic video is not rocket science. You must be able to think outside the box and give your customers content that isn’t already out there. Add some royalty-free music to the mix, and you may go viral. The goal is to have fun and get some leads for your business, and you will find it’s one of the best ways to grow your company.