The social media game is constantly changing. Each year old fads fade out and new strategies are developed. Your competitors are trying new things and you need to do the same if you want to keep up.
With each new year, you can count on your chosen social media platform to create numerous updates. In order to keep up with this constantly changing landscape, you need to stay on your toes and work to understand what kind of changes are taking place.
Another vital aspect of getting seen on social media is how you play into the algorithm. This is another aspect of your platform that is constantly changing. Some of these changes may happen without notice or announcement.
Why You Need To Keep Up
If you stick with old ideas and fail to revitalize your strategy, you may become outdated and notice your social media presence falling behind. To prevent this you should continue updating your strategy and keep up with newly added features.
Here are 5 new things to try on social media in 2019.
1. Messenger Ads with Facebook
The use of the messaging app on Facebook is continuing to grow steadily. That means more and more people are going to be looking at what’s happening on messenger. You can utilize this trend by creating messenger ads. This may require you to take a more personal approach to develop your advertising techniques but can provide a much more intimate communication that allows of a bigger impact. Facebook is already adapting to this compelling data and helping brands to send ads through private chats. This makes it easy for you to get your ads out there.
2. Try Social Video on Facebook
2. Try Augmented Reality lenses and filters on Facebook and Snapchat New features on Facebook and Snapchat are making it easier than ever to add Augmented Reality content for your social media strategy. Spark AR Studio by Facebook and Lens Studio by Snap Inc. allow you to create and customize AR content with different effects and filters. Augmented Reality filters and lenses create a bigger impact and allows you to make a bigger connection with your audience. AR lenses and filters, in particular, are seen to be the most effective in creating this impact.
The great thing about AR lenses and filters is that it eliminates the need to have a big budget for creation advertising campaigns. Features like Spark AR Studio and Lens Studio make it easy to add Augmented Reality graphics, effects and other digital content.
3. IGTV with Instagram
Instagram has recently launched IGTV which allows longer videos to be uploaded. This creates a full-screen experience and gives viewers the opportunity to experience content on another level. For social media users, this means that you can now upload videos that are up to an hour long. This will give you the opportunity to say more and create content that’s more likely to leave an impression on your viewers.
One great way to utilize this new feature is to create narrative style content that takes your viewers on a journey and leaves them wanting more. With the short videos, you were limited to only getting so much out in the short amount of time. Now you can actually build anticipation and tell a story with IGTV.
4. Story Polls with Instagram
One great way to engage your audience and do valuable marketing research is to ask questions. Instagram takes this to a whole new level by integrating story polls into their app. You can now make each post interactive and get easy feedback from your viewers.
5. Utilize Updated Product Pins on Pinterest
Pinterest has recently reworked its product pinning feature. This allows users to create pins that make it easier for viewers to shop and adds vital information for making a purchase. They’ve even included a new feature to their design that lets viewers to directly go to your websites checkout page if they wish to buy your product.
This is an incredibly important feature that can help you make more sales. Since integrating this new feature into their site, Pinterest has revealed that retail sites have seen a 40 percent increase in clicks from Pinterest users.