One thing every real estate agent knows is that there’s no shortage of competition. Even in a hot market like today’s, attracting clients to your agency in preference to one of a host of others can be a challenge.
That’s why you can’t rely solely on direct mail to generate seller leads. Everybody’s doing direct mail, and thus it should be only one of many weapons in your arsenal. Here, then, are some other methods that will stand you in good stead in your search for real estate seller leads.
1. Community Involvement
People gravitate toward others they know and like. That means they patronize realtors, refer family, friends, and acquaintances to realtors, and provide seller leads for realtors when they know and like them. For this reason among others, community involvement is a great idea. Getting to know others and supporting local charitable events will bring clients to your door, and if you focus on groups and activities that jibe with your natural interests, you’ll enjoy yourself along the way.
2. Find Local Partners
This works well in conjunction with a strategy of community involvement. Above and beyond that general approach, make sure you meet at least one new person every week, and be aware that in many cases you can do more than simply make a contact. Additional real estate seller leads can come from creating partnership programs and special offers in conjunction with event planners, attorneys, banks, lenders, landscape architects, and others. Many of them have vendor lists they provide to their clients and customers, and your agency’s name should be on it.
An interesting, knowledgeable, professional-looking blog can bring in seller leads. To make it work, update it often and focus on useful information for sellers.
4. Write, Publish, and Promote an eBook
Writing a book may sound tough, but there are professional writing coaches and editors available to help you, and professional book designers and the resources on websites like Amazon make it much easier to format and achieve a professional appearance than you might imagine.
What’s more, you have the know-how to write about your profession. You’re an expert, and you field questions from clients many times a day. You understand what people want to know about home buying and selling and how best to explain the process.
To maximize readability and usefulness, break the book down into chapters containing links to online guides, social shares, and blog posts. As the eBook finds readers, it will bring in seller leads.
Houzz is an online platform with over 40 million monthly visitors, each interested in buying or building a home within the next two years. It’s a terrific source of seller leads, and accordingly, you should establish a profile there. Once you’ve got it, you can post photos and other material and interact with the potential clients who will seek you out.
Properly planned, Facebook ads are a good investment for generating seller leads. They let you target particular groups in your area. If you’re already running them, it’s a wise idea to take a second look at them to make sure they’re reaching the area and audience you intended.
There’s also a good chance that Facebook has one or more groups for people living in your area, and if it doesn’t, you can start one. Once you’re there, make it clear you’re a realtor, post often, and offer some useful information related to your profession. Just use a light touch. Few if any of your posts should come across as ads for your agency. That’s not why others are in the group. A hard sell will turn people off whereas being friendly and interesting will generate seller leads.
7. Check Expired and FSBO for Listings
Calling these two sources is a good way to find new seller leads.
When it comes to generating real estate seller leads, Linkedin has its limitations. It doesn’t let you send messages to people with whom you aren’t “connected,” but it does let you join communities, local groups, and professional networks, and once you’re in, you can send messages to your fellow members.
More specifically, Linkedin offers a potential way of contacting those FSBO buyers whose contact information was unavailable otherwise, and when you reach out to them, the fact that the email is coming via Linkedin lends it a certain professional clout and makes it more likely recipients will pay attention to it.
Pinterest drives traffic to websites. To make it a fruitful source of actual seller leads, combine it with a Free Home Valuation Offer.
10. Print Marketing
We may live in the age of electronic media, but don’t underestimate the power of print marketing to generate seller leads for realtors, especially high-end seller leads. Quality content in neighborhood magazines will draw clients to your agency.
11: Hacking Open Houses
Not every realtor is comfortable walking into somebody else’s open house. But if you are, you can find seller leads and also acquire a sharper sense of how home sales in general are doing in a given area.
12. Virtual Open House Sign In Sheets
Instead of using a paper sign-in sheet, use electronic sign-in including the person’s email to make it easier to follow up and in due course generate seller leads.
13. Segmented, Specific Market Update Emails
As mentioned above, you are still going to find some of your real estate seller leads through email. The trick is to deliver value and make sure the email isn’t completely, obnoxiously about you and your business. It’s a good idea to include market updates, discussions of market trends, and analysis specific to your area. Services like Tableau and Canva are available to help you craft graphs and other eye-catching visuals.
14. Get Help from the Professionals
We hope all these tips will prove useful, but there’s still no denying that it’s not easy finding real estate seller leads in today’s teeming marketplace. Involving a professional service will ensure effective professional marketing and free you up to focus on all the other aspects of your business. At Happy Grasshopper, we handle email marketing, database nurturing, lead conversion, and recruitment, and if we can be of service, we hope you’ll contact us today.